This selection of projects has been curated to showcase my current focus on design strategy and product conceptualisation. As a result I have chosen to present workflows, conceptual models and journey maps, rather than final UIs.
In addition most of my recent work examines the whole customer lifecycle from acquisition to attrition to identify gaps and devise ways to address them. More often than not, remedial steps and innovative solutions target areas beyond the product including marketing strategies, customer support, sales processes or operations.
Finally, many documents are intentionally small or of low resolution to comply with NDAs and confidentiality clauses. I am always available to discuss the details of a particular project around a hot cup of tea.