Serial Fighter & Buytofight.com

In the spring of 2005 I launched Serial Fighter, a brand of MMA clothes and equipment aimed at the French market. I quickly gained the support of James & Samy Schiavo, two well known coaches, and together we begun the design and production of our gear.

In parallel, I developed buytofight.com, an online store that would not only carry Serial Fighter equipment but also popular brands that were hard to find in France. We became the official importer and reseller of Evolution Fightwear and 10Deal shirts,as well as Cage Rage and UKMMA DVDs. HTML, CSS and PHP with MySQL database all coded by myself.

Date

May 16, 2004

Category

Product Design, Product Strategy